MeNotMeth ad campaign launches in California
On Thursday of last week, an $11 million ad campaign was launched by a group of public healthy agencies in California to raise awareness of the dangers of crystal meth. Our partners at the Life Lube blog have the story.
The campaign’s message focuses on the loss that happens when meth addiction takes over, a story that is all too familiar to many of us who have seen this drug bring down friends and loved ones. If there’s one thing I have learned in my years in the gay nightlife scene, not a single person who is addicted to this drug ever thought they’d get to that point. You may be smart, you may think you’ve got a stronger ability to resist its frequent use, but this drug has nothing to do with either of those. It’s insidious – and even its casual use can be all too dangerous.
